In this blog, I will talk about the design thinking case competition called Innovat-ED. The students from one of the education courses named ‘Design Thinking Incubator -From Problem into Prototype-’ were leading a team of students, who are from French course and another education course, which is our course. We had one day of brainstorming and idea creating session, and we had the actual day for the Innovat-ED. On the preparation day, we went through a brain storming session and did several activities to divergent our thinking and then, several activities to convergent our thinking. Then we thought of a prototype that we were making, and thought of how to make the participants involved.

On the actual date of Innovat-ED, before we actually start to make our prototype, several different guests were going up to the front and sharing stories or playing musical instruments or singing. All the stories the guests were sharing were great, and all the songs made me a little emotional, but one of their stories had a great impact on me. A lady who owns an apparel brand was sharing that with each sale, they are sending ten meals to the people who doesn’t have enough food to eat. She said that since young, she had a passion about nutrition, and now she is actually working and serving them. It was amazing to hear that if we continue to have passion and move on, we can connect things even which looks a lot different for our passion. She was talking about following our passion, and she mentioned us to follow your desire and do the thing which burns our heart. I feel so sad about the very high suicide rate in Japanese schools, and I regained the passion towards it, through her speech.

The organization we were targeting is Safe Harbours, and we wanted to solve a problem of the big lack of foster parents. In order to solve this problem, we thought that advertising about foster care or educating them is the best way. Therefore, we thought of doing a dot voting for different types of advertisements, and figure out what type best attracts people’s attention and speaks to them. We also wanted to give out something to remind the people after they go back, so we decided to create a card about foster care, and attach a candy on it and hand it out to the people who comes to our booth. We also wanted something memorable, and we decided to have a photo booth, and take a picture of them with the photo frame which has the organization’s name on it. Then we figured out that one of us had a polaroid camera, so we decided to make it a free polaroid photo booth.


The thing that worked well was the polaroid photo booth, where most of the people decided to say yes to our offer and took a photo. However, the card was a bit hard, because the table we placed the cards were on the opposite side from the wall that the poster and everything was placed, so some of them went out without getting a card. In addition, we were a bit far away from the place where everyone had their booth, so we felt that people were disincentivized because of that. Also, a lot of people were coming in from the wrong side. We needed them to look at the information board about Safe Harbours, looks at the posters and do the voting, take a polaroid photo, and then grab a card. But a lot of people were coming in from the wrong side, so we needed to ask them to get to the other end and start from there. I think this was because our arrows which were showing the route was only on the floor, and on the side where we wanted them to come in, so people who were approaching us from the other side or from the upper level would not recognize that the arrow was even there. We should have made our booth more visually attractive, and easier to understand the route.


On top of those visual and practical improvement, we need to make more fundamental improvement about the basic information we provide. One of the professors mentioned that for him who doesn’t have any knowledge about foster care, he didn’t understand how the foster care system works, and what kind of impact will it have towards his own kids. We needed to think of a way to inform and educate about the actual process and the outcome, and how crucial the lack of foster parents is. Then, we could have maximized the benefit of the things that we provided. We needed to inform them first, ad then make something to remind them about that. One thing that I was sad of is that I hadn’t had enough time to look around all the booths. Hopefully next year, we can have more time to look at each other’s booth. But overall it was so much fun! Big thanks to my great team!






